I was just in Raleigh, NC where I spoke at the Achieve Systems conference on how to develop strong referral partnerships to grow business. Over the years, I’ve had some amazing, ongoing referral partnerships that really kept a steady influx of clients coming my way. These partnerships have literally sent me hundreds of thousands of dollars in business over the years and I would love to share my strategies with you so you can have similar successes.
My first and most magical referral partnership grew from the very first networking event I had ever attended (you can read about my first experience networking here). What makes it magical was that I had no idea back then or a strategy behind it, it simply happened naturally.
I met Marty at that first networking event and shortly thereafter, he and his wife hired me for personal training twice a week. Marty is an accountant with his own practice and his wife, Lori is a partner of an accounting firm in Denver.
Once we began working together, Lori started getting results and others in her office noticed and were asking her what she was doing. She started to share my information with people and she also got me into the office gym to provide free equipment orientations for people who wanted to use the company gym. I started holding a couple of workout groups there and private training sessions as well.
Marty also started sharing how I was helping them as a couple improve their fitness level with both his clients and his business network.
At any given time over the past 9 years, their referrals were equal to a large percentage of my business. What they did for me and my business was simply amazing! And this is just 1 example of the many power partners I’ve had over the years.
Looking back on it, I can see the components that made this process very successful and very duplicatable.
When you put these pieces together, create multiple relationships that support a system like this, it makes for a winning team of powerful referral partners that will help give your business a consistent stream of customers.
Thanks for reading! Please leave a comment below, I love the feedback.
Would you like help building a referral network that continuously sends loads of business your way? Get your Networking for Success Strategy Session FREE (valued at $97) by emailing me at [email protected]
Cheers to Your Health!
I grew up very quiet and shy, I’m honestly the LAST person one would think would own a networking company let alone, present in front of groups and educate others about the power of networking.
I learned how to network the hard way, striking up conversations with strangers was not only very difficult for me, I was taught by my parents “never talk to strangers”. Even as an adult, that proved to be a difficult belief to change.
I also knew that when I went from personal training in a gym, where all my leads were “warm” contacts the gym had provided, to moving into my own private personal training facility where I had to go out and find people to work with me, I had to start getting in front of and start talking to strangers.
I think it’s natural to be a little nervous when going out to a networking event, especially if it’s your first time at an event and aren’t sure what to expect.
The first event I had ever gone to was a bit of a disaster in my eyes. I had been invited by a client to a lunch meeting and all she said was “Please join us at lunch. There will be lots of other professionals there so, bring plenty of business cards.”
My first thought was “Am I a professional? I wear workout clothes all day… am I even going to fit in with these people?”
You don’t even want to know how long it took me to figure out what to wear. I had already been personal training for some time and my “professional” clothes were dwindling.
Once I got there, everyone was very nice and I felt welcomed. We sat down for lunch and the next thing I knew, we were going around the table and taking turns standing up and giving some sort of commercial about our businesses.
I had not at all prepared for this and I really began to panic. I had not been accustomed to speaking in front of groups, in fact the thought back then terrified me.
I didn’t hear a word any of them said because I was so focused on trying to figure out what in the world I was going to say.
When it was my turn, I stood up with my face and neck red, my hands sweating, my voice cracking, my heart pumping out of my chest, and I said “Hello, I’m Shari, I’m a personal trainer and I help people get in shape”. I sat down as fast as I possibly could and was relieved that was over!
I was surprised they even asked me back. I was even more surprised that I did decide to go back knowing I would have to stand up and speak to them again the following week. But, they were very supportive and friendly so, I gave it a go. I figured I couldn’t get any worse.
That first experience entered me into the wonderful world of networking and I wouldn’t change it for anything.
I had great success within that group as well as many others after that.
What I realized later that my networking success within that group wasn’t about my crappy commercials and not giving the best first impression.
What I attribute my success within the group was that:
12 years of networking later at the time of this post, I still take way too much time figuring out what to wear:)
I also go to events with different attitude:
So, if you’re new to networking don’t give up!
Continue to show up and think more about building relationships than “selling” and you’ll do just fine.
I would love to hear from you. Do you have an embarrassing networking story you would like to share?
Please comment below.
Thank you for reading!
Since my last post, I wanted to elaborate more on the essentials of habits and how they are really the key to everlasting change.
I can tell you that the #1 reason people fail at reaching goals is they don’t realize the power of habits and how to change them.
After all, that’s what goal setting is all about – something you want to change. To change, a person must change in the patterns or habits that will create a certain result they are seeking.
Humans really are creatures of habit. Having habits helps our brains get a rest. Think about all of the little things you do every day. Such as: when you pull out of the garage, you automatically close the garage door or when you come into the house at the end of the day, you may hang your keys up and toss your purse on the table, etc.
So, if you want to make your life easier change the habits surrounding it so you don’t have to continue to rely on will power. Although the first few weeks of habit change may be difficult, once it’s changed it becomes “just what you do” – automatically.
Here’s what you need to know about habits and why this is so important:
Here are a few simple steps in the process of changing those nasty bad habits into good ones:
Step 1: Observe and pay attention to what your triggers are. Take a good look at yourself and what happens when a habit you want to let go of is triggered.
This may take some time as your triggers show themselves but others will be obvious.
Step 2: Figure out what that reward is that you’re seeking. Is it an emotional escape? Do you want some kind of reward or treat for the tough day you’ve had? I know it’s hard to look at ourselves and get into our emotions but I encourage you not to skip this part – this is essential in finding a replacement for the habit. Finding a replacement that gives you the same reward is essential.
Note: When wanting to replace a “bad” habit, with something “good” you will simply be filling in your good habit into the habit loop. If it doesn’t fulfill a similar reward, it may be more difficult to plug in.
Note: When wanting to start a new “good” habit, it’s best to attach it to something you’re already doing. (Example: if you want to start flossing your teeth, do it immediately after you’ve brushed them).
Step 3: Brainstorm all the ways you can get a similar reward. There are no right or wrong answers her – just simply what action could be replacing in that habit loop for the same or similar reward specific to YOU.
The Key for this to work is to replace 1 habit for something else. If you simply white knuckle your way through this – or just simply try not to replace the habit with anything else– you won’t get there.
You see, what you’re doing here is writing over those pathways you’ve already got in the brain and you must put something else there – you can’t just leave it blank.
This is one of the biggest reasons people fail at changing their habits – they simply try not to do it instead of putting a new action there.
Of course, you don’t want to replace smoking with eating – you want to put a new habit in place that will support you.
Step #4: Choosing 1 of the above items in your brainstorm and just simply doing it. It’s important to choose just 1 so that it becomes a habit. If you’re trying to plug in different things or don’t have a plan, overwhelm will creep in because you hadn’t decided and trying to choose in the heat of the moment is WAY too slippery and you’ll fall into what’s comfortable. Being confused is the perfect venue for the self-sabotage muscle to manipulate the situation and bring you back to where you feel safe – which is the old pattern in this case bingeing. And amazingly enough – this may seem sensible at the time. This internal argument will go through your head about how you were perfectly comfortable and happy before you tried to better yourself. Yea – just so you know that’s self-sabotage talking and it’s a load of B.S. It’s important to know that so you can move past that voice.
Now – this process is easier said than done. Especially if you’ve been doing something specific for a long time & you have a very loud self-sabotage voice. For some of you, it’s going to take you a week or two to even see your patterns and what your triggers are. And that’s ok. You didn’t develop this habit immediately, we’re not going to cure it in a moment but you will be able to make great strides by using this process.
I promise if you’re diligent about this, your habits will be forever changed.
I would love to hear from you! Is there a habit you're struggling with? Do you have a great success you would like to share?
Of course, I’m here to help! I am a lifesltyle and business coach and am on a mission to help women step into their personal power through wellness. You can reach me here - [email protected]
Cheers to Your Health!
Can you believe it's 2017?!
I love this time of year! It's fun to open up a New Year, a clean slate, a time to re-evaluate where I've been and where I'm going.
I wanted to share with you some secrets on goals because I see so many people struggling with them, or worse yet, given up on it completely because they have failed so often.
Don't get me wrong, I have failed at my fair share of goals:)
So, I've come up with a system that has not only worked for me but has worked for many others (both clients and business professionals I have worked with over the years).
Here is my goal setting checklist, if you answer these questions for each of your goals, you will have a much greater chance at success:
Define specifically what you want.
Without being specific about what your goal is, it's difficult to measure and won't be sure if you've even reached your goal. An example would be: "I want to get in better shape". This isn't specific enough and has too many variables. What does "better shape" mean to you? Does it mean losing 20 pounds or does it mean you want to run a half marathon? Being specific is key.
Find your why.
If you haven't dug in to a deep emotional reason on why you want to accomplish the goal, it will be very difficult to stick with. Your "why" is you motivation and will keep you going when the going gets tough. And let's face it, if' you're making a change in your life, the going will get tough, it's the nature of doing something new and getting out of our comfort zone.
What are the consequences for NOT following through?
A truthful answer to this question could be quite painful. This also can be very motivating. Pain is very often more motivating than the joy of success.
Define what it's really going to take (HINT: the fool-proof secrets to goals is creating habits that support them)
Ask yourself these 2 questions:
Have a plan on how you will implement the above (If these are not in your schedule, it simply won't happen).
This one doesn't need much for explanation, life is busy. If you don't have an action plan or have scheduled the actions, they will simply not happen.
Stay attached to your goal by checking in with it regularly.
I highly recommend looking at your goals and the habits that will either make or break them daily - even twice a day. What I've noticed, is that if I'm not connected to my goals, time simply slips by and nothing happens.
Define potential stumbling blocks and have a plan to problem solve each.
We all know life happens, so instead of beating yourself up when you come upon a stumbling block, how about understanding that they simply will happen? Better yet, look ahead and prepare yourself for what may come along to derail you and have some ideas to problem solve them before they occur. This will give you confidence to keep going.
Define what you need for accountablity and support.
I highly recommend not going at your goals alone. All the motivation in the world can't combat a bad day (or a series of bad days). Having friend, a coach, or a group that are supportive of your success can be worth its weight in gold if it pushes you along faster and keeps you on track.
Thanks for reading!
I would love to hear from you. What has helped you the most to accomplish a goal?
Cheers to Your Health!
Hi, I’m Shari Mitteco, the CEO of Women, Wine & Wellness. I’m on a mission to help women step into their true power through wellness. I provide events for women in my community to bring women together to connect, learn, grow, and be inspired by our amazing speakers. I also help other women host wellness events in their areas to build healthier, more connected communities.
The events attract women who are passionate about health and wellness as well as women who are looking to improve their health and well-being – over a little wine! My motto, as the creator of the Diet Terminator program is - everything in moderation.
For our events, we bring in a wide array of community wellness experts to educate the community on various ways to improve their lives. Health and wellness to me is a broad range of topics. Anything and everything to improve someone’s well-being, helping them create a happier life.
My intention with the blog is to be an extension of the events expanding the community to reach more women. The blog topics with include: connection and community, self-confidence and body image, health and well-being improvement, business building, and a little wine humor
Thanks for reading! I’m interested in hearing from you! Please post your comments on topics you would like to see here.
Cheers to Your Health!
Hello, I'm Shari.